Archive | Money Saving Tips

2016 LR LR4

Here is your invoice

How many times have you heard the “Invoice” price of a car is what the dealership pays for it? This has been said for decades since the internet started posting dealer invoices. Obviously, manufacturers had to do something to keep the dealers profitable. That’s when they started decreasing the margins consumers see from MSRP to…

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Big Cash in Santa’s Sack

    I love the Holiday Season! The last 4 weeks of the year is my favorite and busiest time. The abundance of orders from people looking to capture the best deals of the year, the cocktails, the holiday parties, dinners with close friends and family members to catch up with, my sisters Rita’s 25th…

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1/2/15 It’s Over

ICB Holiday Special! The Winter Sales Event…December to Remember…The Holiday Event, it doesn’t matter the program name – it all means the same… “Bigger Savings for the Buyer”. But of course you have to know what you’re doing. This is where I come in! Two years ago I gave customers an idea of the best…

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Here is your “Ball Park”

Here is the answer to the #1 question I get 100+ times every month – Citi Field! Yes, if you want to guarantee yourself 1 step closer to the best deal on a new BMW between now and December 11th you will have to show up at Citi Field between October 4th and October 12th.…

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BMW Un4gettable Test Drive – $1,000

It’s that time of year again! The BMW Un4gettable Test Drive for the tri-state area is on during July and August. This is the easiest way to get an additional $1,000 off any new BMW whether you lease, finance or pay cash. BMW sends a direct marketing mailer for the BMW Un4gettable Test Drive but if you didn’t receive…

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I Need Your Car

They Want My Car… It’s the “Early Lease Termination Event”! No, it’s the “Exclusive Buy Back Program”! No, it’s really just the “Let Me Get Your Ass in the Door and Take a Shot at You Event!” The power of telling people what they want to hear and the fact that consumers always want something…

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Times Up – What do you do?

So for the past 2 or 3 years you have been spoiled a bit. When you got your last leased car you either caught the model changing, had a ridiculous amount of equity in your current car that I pulled out and applied to the car you’re driving now or the deal at the time…

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Last Year – $16,000,000

One of the most common questions I get from people inquiring about my services is does it really pay to use you on a lesser expensive car like a Honda? I always answer, YES! Do you think Honda dealers don’t make any money? I know they are everywhere but there is a reason for it.…

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You Don’t Need This Service

Do-It-Yourself (DIY) Dealer ReportTM: Why You Don’t Need This Service You don’t need this service if you can walk into a dealership and name your price knowing: 1. What the M.S.R.P. is (Manufacturer’s Suggested Retail Price) 2. All the incentives available for that month 3. What “Holdback” is and what “Volume Programs” exist 4. What…

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