I’m on the BMW USA website and it’s quoting me 2 totally different prices for the same vehicle. Can this be possible? I decided to pick these ads apart. Here goes:The ad on the left is $369 per month with 10,000 miles per year and $3,844 cash due at signing excluding tax, title, license and registration fees. How much do I really have to come up with if I want this exact car?If the sales tax were based upon 7.375% the monthly payment tax would be ($979.70), acquisition fee tax ($53.47) and down payment tax ($202.81) would run you another $1,235.98. New plates would run about $235.00, Doc fee $75, Inspection and Tire fee another $22.50.Total out of pocket with $5,412.48.The ad on the right is $458 per month with 10,000 miles per year and $3,783 cash due at signing excluding tax, title, license and registration fees. How much do I really have to come up with if I want this exact car?If the sales tax were based upon 7.375% the monthly payment tax would be ($1,215.99), acquisition fee tax ($80.84) and down payment tax ($184.38) would run you another $1,481.21. New plates would run about $235, Doc fee $75, Inspection and Tire fee another $22.50.Total out of pocket with $5,596.71Why is there a $100 difference with the Acquisition fee? Is it $725 or $825?Is this exact car even available on a dealer’s lot? The ad doesn’t include heated seats in the build or metallic paint. What are the chances of finding a BMW in the northeast without heated seats, probably very slim? With 13 exterior colors choices and only 2 of them being a no charge option, what are the chances I’ll be paying for the color I want?
I called BMW Financial Services and asked about the difference between the 2 offers. They said: “We don’t post the ads, we just fund the contracts.” Then they transferred me to BMW North America, and I was told, “that’s a question for BMW Financial Services.” I explained that BMWFS didn’t know, and that’s how I got to them. I was then transferred again to a supervisor who told me that, “the dealers are all independently owned and it’s up to them as to what they want to sell the cars for.” The supervisor did point out the fine print of the ad on the left, that said dealer contribution may affect terms and actual selling prices may vary.
Btw, I backed into both deals and the ad on the left is selling the car at a $1,475 discount off MSRP. The ad on the right is selling the car at $825 above MSRP. Both ads are Many Thousands of Dollars away from what should be the best deal.